Digital Marketing Campaigns
Social Media
(Instagram, Facebook, TikTok):
- Real-life patient stories or testimonials
- Real-life patient stories or testimonials
- "What to expect with EasyFit Dentures" reels
- Before/after images with voiceover
- Polls or quizzes (e.g. “Is it time to replace your dentures?”)
Google & Facebook Ads:
- Target adults 50+, caregivers, and families
- Geo-target around dentists offering EasyFit
- Ad headline: “Lost Your Denture? We’ve Got You Covered.”
Email Drip Campaign
(via your site):
- Lead magnet: “5 Reasons to Upgrade Your Denture” eBook
- Nurture sequence explaining the EasyFit system, replacement plans, and how to get started
Subscription Highlight Tactics
Cost comparison ads
“Only $0.33/day for peace of mind”
Visual timeline
“Your denture journey made simple for the next 3 years”
Use phrases like
“Worry-free warranty” or “Smiles that come with a plan”
Video & Visual Content
Short animated explainer
“What makes EasyFit different?”
Lifestyle ads showing
seniors or adults traveling, eating out, and living actively with EasyFit
Dentist testimonial
“Why I recommend EasyFit to my patients”
3D animation
showing TrueDent material quality and how it's printed
Referral & Ambassador Programs
- “Smile Ambassadors”: Offer free month or discount for referrals
- Create a “Find a Provider” map and offer badges to participating practices
- Encourage patients to tag you when posting their new dentures with hashtags like #EasyFitSmile or #NeverWithoutMySmile
Offline Campaigns
- Direct mailers to 55+ communities with tear-off “Ask Your Dentist” coupons
- Print ads in local health & lifestyle magazines
- Bus stop ads near retirement communities or shopping centers
Strategic Partnerships
- Partner with Medicare advisors, caregivers, or retirement planners
- Sponsored content with dental hygiene influencers or YouTube creators targeting older audiences
- Bundle with local dentist promos: e.g., “Get your first scan free when you mention this ad”
